Bauer's Lauren Holleyoake on the business of bookazines

In this episode of The Publisher Podcast, we're joined by Lauren Holleyoake, Publisher of Bauer magazines Grazia, Empire and Mojo, and also the lead of Bauer's bookazine business.

Bauer has a strong portfolio of print specialist titles in areas like golf, classic cars and angling. They have made bookazines in the past, but part of Lauren's job has been to formalise the process, from coming up with standard ways of working to exploring the market opportunity for these titles.

Lauren talks about using bookazines as a chance for editorial teams to show off their passions, why high production values and premium content still matter for making content pay, and the surprising success of Bauer's bookazines abroad.

Read the key takeaways from this interview, find our weekly newsletter and more on voices.media