Bustle's Charlotte Owen on ditching the 'everything for everyone' era

In this episode of The Publisher Podcast, we're joined by Charlotte Owen, Executive Vice President at BDG and Editor-in-Chief of Bustle.

Bustle is a female-focused media brand aimed at 20-30 year olds who want to live a big life. Charlotte talks about the importance of niche targeting over broad appeal, how the generalist era being over has helped editors hone in on points of view, and how they leverage social media. 

She also discusses why Bustle and BDG more widely are seeing revenue growth of 40% and 25% respectively, in a market that other women's brands are finding tough.

Read the key takeaways from this interview, find our weekly newsletter and more on voices.media