Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models.
Episodes
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
This week’s guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher’s revenue mix, and the panel they’re running at The Publishing Show in London in March.
In the news roundup the team discusses the realities and unrealities of the metaverse for publishers, German publishers' latest attempt to curtail Google's powers, and paid subscriptions for creators on TikTok and Instagram.
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