Big Noises: Barry Adams on why AI will not kill SEO

Welcome to the latest season of Media Voices: Big Noises! This season, sponsored by Glide Publishing Platform, we’ll be talking to publishing people with something to say. Media Voices co-host Peter Houston is tired of hearing the same old industry buzzwords. The publishing platitudes are starting to wear a bit thin, and he’s decided to see if he can shake the conversation up a bit by speaking to some of the biggest characters in the business.

In this latest episode of our Big Noises series, we hear from SEO Capo Barry Adams. Barry is a tech guy that moved into SEO more than 20 years ago, seeing it as the perfect hybrid of technology and marketing.

He was at the Belfast Telegraph when it was known for punching way above its weight in search, taking advantage of Google's algorithms quirks. Since then he has worked for some of the world’s biggest media organisations, fixing their SEO and explaining that, these days, there are no quick fixes or silver bullets when it comes to search performance.

We spoke about the mystery that is Reach’s consistently good search rankings despite its horrendous UX, the difference between journalism and SEO content and how getting it wrong can damage trust, and of course his thoughts on Google, AI and the future of publishers in the search ecosystem.

 

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Thanks to Glide Publishing Platform who have sponsored this season of Media Voices: Big Noises. Glide exists to make publishers more successful by removing any need to get bogged down building Content Management Systems, providing an industry-leading SaaS tailored to let publishers do more and spend less. Publishers using Glide direct more resources at their audiences and products, and focus on building things that make them money. You do the content, Glide does the management.

Glide have created 3 expert guides to getting much more from a new or headless CMS, created for editorial, technology, and product teams. You can get the whitepapers here.