Lessons from award-winning publisher podcasts: The Week Unwrapped’s Arion McNicoll

The winner of the 2020 Publisher Podcast Awards News & Current Affairs category was the Week Unwrapped from Dennis Publishing. Former editor Arion McNicoll says there’s a small but critical difference between an OK podcast and a good podcast. Start with a worthwhile listener experience, then work on revenue and, if you bring real editorial rigour to your sponsored episodes, you might miss out on some sponsors, but you won’t insult your listeners.