Saveur’s Kat Craddock on rebuilding a premium print presence on digital foundations

On this week’s episode of The Publisher Podcast by Media Voices, we hear from Kat Craddock Editor-in-Chief, CEO and owner of Saveur magazine, a 30-year old publishing brand that returned to print this year after a 4 year hiatus.

Kat’s announcement that Saveur would be returning to print, is one of the best, most honest explanations I’ve seen of how print publishing has changed. She explains to readers that the magazine will cost more than it used to, frequency will drop to twice a year and supermarket distribution would be swapped out for sales direct-to-readers through Saveur’s own website.

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