The Economist's John Shields on growing subscriber-only podcasts

On this week's episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option.

A year on from the launch of Economist Podcasts+, John discusses what drove the decision, some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.

 

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