The Publisher Podcast by Media Voices

Laptop Mag Editor in Chief Sherri L. Smith on evolving a consumer tech title

This week, we hear from Sherri Smith, Editor in Chief of Laptop Mag, one of Future plc’s tech titles. She talks about her role working across Future’s sister titles, why Laptop mag is broadening its reach to gaming and audio, maintaining editorial integrity with reviews, and how the title will future-proof itself as technology evolves. She also explains how testing, product launches and reviews are continuing amidst the coronavirus crisis. Smart bidets have their first ever mention on the podcast. In the news roundup the Media Voices trio discuss whether it's appropriate (or even good business sense) to impose a paywall on coronavirus content, whether platforms like Google and Facebook donating money to counter misinformation is a sop, and rattle through news in brief to find some cheerful topics. Don't forget our live episode this Thursday!

The Telegraph Podcast Editor Theodora Louloudis on podcasting's role in growing subscriptions

This week we hear from Theodora Louloudis, podcast editor for the Telegraph. With a growing podcast portfolio, we spoke about her job in an expanding team, growth in the Telegraph’s podcast offering and how she commissions shows with the paper’s journalists. In the news roundup we discuss Firefox's new subscription tool with Scroll, Slate launching a metered paywall, and Esquire trimming its print editions to 6 per year. Peter pitches multiple new theme tunes.

POLITICO UK Executive Editor Kate Day on the publisher's expansion in the UK

This week Kate Day, Executive Editor of POLITICO in the UK takes us through the publishers' expansion into and growth in the UK market. She discusses everything from the advantages of being a start-up publisher in a world of legacy giants, how the team chooses what goes behind the paywall, and what sets UK politics coverage apart from the rest of Europe. In the news roundup, we take a look at Print In A Pandemic, the final fate of Playboy, and what audience's fatalistic media choices say about the public mood during the coronavirus outbreak.

PPA Managing Director Owen Meredith on a successful #AxeTheReadingTax campaign

This week, Owen Meredith, Managing Director at the Professional Publisher's Association, talks to us about how the lobbying work the association has done on behalf of UK publishers to axe VAT on digital publications has paid off. During the Budget last week, Chancellor Rishi Sunak announced that the current 20% tax on ebooks, online newspapers and digital editions would be abolished, bringing them in line with the tax exemption on physical copies. Owen explains what the announcement means for publishers, why the government chose now to action this, and what's next on the PPA's to-do list. In the news roundup the team takes a look at how news outlets are choosing to report on the coronavirus pandemic, ask whether a spate of hirings suggest that podcasting is a mature market, and examine whether Stylist's new digital edition is destined for success. Chris invokes the power of「THE WORLD」to give an update on a story during the edit.

Singletrack Magazine publisher Mark Alker on reader revenues vs programmatic advertising

This week, we talk to Mark Alker, Publisher of Singletrackworld.com; Europe's biggest mountain biking website, and Singletrack Magazine; a bi-monthly print publication. As well as divulging the secrets of specialist media success, Mark discusses community, coffee, and his love-hate relationship with programmatic. In the news round-up, Esther and Peter battle good old British colds to talk about digital strategy success for The Independent, and Bloomberg News returning to 'normal' coverage following Mike Bloomberg dropping out of the Democratic race. The news in brief is coronavirus-themed (with sound effects), from how platforms are tackling misinformation to newspapers you can wipe your butt with.

The 19th co-founder Amanda Zamora on launching a news brand about women and politics

This week, Amanda Zamora talks to us about the launch of new news site The 19th, a nonprofit, nonpartisan newsroom reporting at the intersection of gender, politics, and policy. She talks about why she chose to launch the site with fellow Texas Tribune colleague Emily Ramshaw, the lessons she'll be taking from her time in legacy newsrooms, and what the team's priorities are once the brand fully launches in August. In the news roundup the team are joined by guest host Michelle Manafy to discuss the return of The Markup, Trump's reelection campaign's lawsuit against the NYT, and the changing of the guard at Disney.

Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies

This week, we talk to Paul Newman, Brand Director of Future plc's Home Interest brands. We spoke about how home titles have evolved in the age of Pinterest, how Future have managed to increase print circulation and revenue for the sector, and what they're doing to reach younger audiences across multiple platforms. Paul also succinctly summarises what's behind the transformation of Future plc as a business over the past decade. In the news roundup the EU and Facebook head towards a reckoning, Bloomberg and The Information reach a promotional deal, and the Media Voices team try and fail to entertain a cat.

Mash Media Portfolio Director Duncan Siegle on the synergy between magazines and events

This week we hear from Duncan Siegle, portfolio director at Mash Media. The company publishes magazines and runs events for event organisers, and is just about to launch Making Publishing Pay, a magazine conference targeted specifically at small and medium sized publishers. In the news roundup we discuss the implications for publishers of new plans to regulate "harmful" content on the internet, US local newspaper group McClatchy filing for bankruptcy, and much more. The team bravely refrains from trying out Australian accents.

Digital editor of In the Moment magazine Sarah Orme on the emerging market of mindfulness

This week Sarah Orme, digital editor of Immediate Media's In the Moment magazine explains how the magazine has grown with the rising interest in mindfulness, its position as a women’s lifestyle title, print production values, and an expanding podcast portfolio. In the world's busiest news roundup the team discusses Q4 results, some high profile hirings (and rumoured firings), multiple examples of M&A and product launches, and controversies around the BBC and political journalism. The team nominates each other to take over Apple News Plus.

Freelance Journalism Special

This week Media Voices takes an in-depth look at the realities of freelance journalism in 2020. We hear from journalists and academics about everything from remuneration to gaining skills to mental health, in order to provide both a celebration of the upsides of freelancing and an examination of its pitfalls. Featuring insights from Anna Codrea-Rado, Marie Le Conte, Dr. Paul Lashmar, Sian Meades-Williams, Nicola Slawson and Jenny Stallard, this episode is a one-off special focusing on the importance of freelance journalists to the news industry in the UK. Listen through to the end to find out how you can support the initiatives mentioned during the show.

Editor in Chief of The Week Junior US Andrea Barbalich on launching a print title for kids

This week Andrea Barbalich, Editor in Chief of The Week Junior US and The Week's Chief Executive Kerin O'Connor tell us about the upcoming US launch of the children’s news title. They tell us about kids' relationship with print, curiosity, and how there’s no place for kids in social media’s outrage economy (but you can sell subscriptions to parents on Facebook). In the news roundup, a bad week for the BBC, but a good year for digital news outlets. Swings and roundabouts.

Evening Standard Executive Producer Chris Stone on the role of video & audio in publishing

This week, Chris Stone, the Executive Producer of Video & Audio at the Evening Standard, talks to us about the role video plays in their journalism, why they decided to launch two podcasts late last year, and what they're doing to capture the attention of the commuter audience. He also discusses his work leading a partnership with Google to create interactive audio news content for smart speakers. In the news this week, the team looks at the death knell for the third party cookie, The Telegraph pulling out of an independent measurement scheme, and examines if WeChat is a roadmap for platforms' future. The team can't decide if we're too cynical or not cynical enough.

MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau on transforming a legacy brand

New decade, new Media Voices. On this episode of the revamped Media Voices Elizabeth Bramson-Boudreau, CEO and Publisher at MIT Technology Review talks to us about the work she's done transforming the publication to bring it to new audiences, striking a balance between expert and general audiences, and what the business is doing to prepare itself for the next five years. In the news roundup we discuss the ruling that edition-based digital news products aren't subject to VAT in the UK, Twitter's changes to the reply function, and pointedly ignore any news about the royal family. Chris sets a new record with two (2) good analogies in less than 40 minutes.

Media Voices: Christmas 2019 Special

In this end of year special, the team looks back at some of the major media events of 2019 to determine what will happen next year. Featuring looks at the flashpoints in M&A, Print, Data & Advertising, Multimedia, Platforms, Trust and more, this episode is a whistlestop tour through our Media Moments 2019 report. Don't forget to keep an eye out for Media Voices Top Trumps, available in all good newsagents at some point in the future. Maybe.

Media Voices: Reuters Institute for the Study of Journalism's Nic Newman on news podcasting

This week, media analyst Nic Newman takes us through the findings of his report into news podcasting for publishers for the Reuters Institute for the Study of Journalism. Among other things, we discuss how young people are fuelling the growth in news podcasting, whether podcast revenue will start cannibalising other revenue streams, and whether the podcast explosion has already plateaued. In the news roundup the team discusses Apple News' new newsletter(about news), the realities of running a journalism awards show, and runs a gauntlet of other stories after a busy news week.

Media Voices: Yahoo Finance Editor in Chief Andy Serwer on building a leading finance publication

This week, we talk to Andy Serwer, Yahoo Finance's Editor in Chief. He discusses what strategies he's used to grow the publication to become the leader in financial news online, which platforms he uses to reach his business-focused audience, and how financial news has been affected by the crisis in trust. He also talks about how the publisher is integrating new technologies into the newsroom, and why he left his legacy publishing past behind. In the news roundup the team discusses editorial independence around DMGT's purchase of the i, Bloomberg's owner running for president, and a raft of media misbehaviour in the UK. Peter resurrects Conspiracy Corner for one week only.

Media Voices: boom saloon founder Rachel Arthur on democratising creativity

This week Peter braves the bright lights of Las Vegas to interview Rachel Arthur, founder of independent magazine boom saloon, about boom projects' mission to democratise creativity and support access to the media, staying true to oneself, and the boom room agency. In the news roundup the team discuss whether we live in an age of information context collapse in which social media has destroyed any notion of 'truth', and whether journalism will need to become as predatory as misinformation in order to survive. It's a cheery episode.

Media Voices: VICE Executive Editor Dory Carr-Harris on building and evolving quality editorial

This week, VICE's Executive Editor Dory Carr-Harris talks to us about the importance of knowing what resonates with your audience, from high-quality astrology content to bringing a food brand to TikTok. She also explains how VICE has been able to adapt to a tough digital landscape where other publishers have stumbled, and why they won't be toning down their 'VICE-ness' for advertisers any time soon. In the news roundup the team asks whether the Atlantic's news app is the second swallow of summer when it comes to news apps, and Chris asks if Netflix and Spotify are aiding news publishers grow subscriptions. Esther celebrates a birthday, Peter desperately needs to go to sleep.

Media Voices: Nature's Chief Magazine Editor Helen Pearson on the journal's 150th birthday

On this week's episode Helen Pearson, chief magazine editor for Nature, tells us about what consumer-focused publications can learn about community from the journal’s focus on supporting scientists, the changing expectations of younger audiences, and the challenge of making research open to all while also supporting the authors and journalists. In the news roundup, the team discusses the UK launch of Netflix 'competitor' BritBox, the surprise return of Smash Hits, and Hearst's latest micro-membership scheme. Peter sings The Spice Girls' greatest hits.

Media Voices: Minute Media founder Asaf Peled on taking an Israeli media brand global

On this week's episode, founder and CEO of Minute Media Asaf Peled takes us through the importance of community to its brands, making well-loved print brands work digitally, and the outlook for digital media more generally. He also discusses the complexities of managing both the tech and media sides of the business, and their acquisition of Peter's favourite brand Mental Floss. In the news roundup the team debates whether Twitter's political ad ban will move the needle on the abuse of political ads online, Future plc's acquisition of TI Media, and ask when an editor is as morally culpable as a columnist (hello Fraser Nelson!). The team engages in some historical revisionism about their past predictions.