The Publisher Podcast by Media Voices

Media Voices Conversations: The value of the open internet to advertisers

Over the past two years publishers have rightly been shouting about the power of their first party data. Understandably, that’s led to many becoming protective of the data that underpins this rediscovered strength - but rather than building up walls, many are doubling down on collaboration within the industry. Rather than simply hoarding that data, publishers are looking for ways to work with marketers to enhance their understanding of the consumer. This Conversations episode discusses the importance of an open web to advertisers, the realities of our new cookieless ecosystem and how identity solutions add value to the entire ecosystem. To discuss all that Chris is joined by Terry Hornsby, Digital Solutions Director at Reach PLC, and Chris Hogg, EMEA Managing Director at Lotame.

OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel

This week, we hear from Uwern Jong, Founder and Editor-in-Chief of OutThere magazine. He talks to us about the luxury LBGTQ travel brand's journey over the past decade, including how he's grown print readership, and how the pandemic has impacted travel content. He also discusses how he went about revamping the site's digital strategy, and what results he's seen. In the news roundup the team discusses Cosmo launching its own wine brand, the NYT's great results, and ask if Europe is too dependent on English-language news to tell its story. Oh, and how the media covered the US election.

Lessons from award-winning publisher podcasts: The Week Unwrapped’s Arion McNicoll

The winner of the 2020 Publisher Podcast Awards News & Current Affairs category was the Week Unwrapped from Dennis Publishing. Former editor Arion McNicoll says there’s a small but critical difference between an OK podcast and a good podcast. Start with a worthwhile listener experience, then work on revenue and, if you bring real editorial rigour to your sponsored episodes, you might miss out on some sponsors, but you won’t insult your listeners.

Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts

This week, we hear from Erica Anderson, Executive Producer of Content and Partnerships at New York Magazine and Vox Media. She talks about what she took from her time working at Google and Twitter, what goes into developing outstanding podcasts, and what Vox Media is doing to prepare for changes in the podcast industry. In the news roundup the team discuss how easily segments of the British press were gulled into reporting a fake story, whether Tim Davie's new social guidelines at the BBC are helpful, and discover who the main winners in adspend are for 2020. We demand more Pick'n'Mix.

Lessons from award-winning publisher podcasts: Bestseller’s Casimir Stone

The winner of the 2020 Publisher Podcast Awards Branded category was the Bestseller podcast from Reedsy. Podcast host Casimir Stone says editing takes time, but crafting a podcast episode around a narrative allows you to deliver a different kind of value than a straight interview and differentiation matters; make sure you know why you are making a podcast and how it’s going to be different from what everyone else is doing.

AgriBriefing CEO Rory Brown on growing niche media

This week Rory Brown, co-founder and CEO of AgriBriefing, speaks about building a niche B2B business, the issues with finance in media, Agribriefing's acquisition strategy, and keeping an entrepreneurial spirit alive as a larger company. In the news roundup the team takes a look at the welcome trend of new climate change verticals, have a discussion about the death of Quibi, and Time's new children-focused subscription. With apologies to Elton John.

Man cannot live by newsletter alone: the realities of going solo as a journalist

Over the past few weeks, there have been a number of high-profile examples of journalists leaving publications to launch their own newsletters. This isn't a new trend, but as tools like Substack, Medium and Patreon have grown in prominence, the barriers to making a living off working by yourself have come down. In this special podumentary episode, we talk to journalists at a range of stages, from those that have been flying solo with their own businesses for a number of years, to those that have recently taken the leap. What connects them all is a loyal newsletter audience, although as we'll see later, that isn't always enough. Hear from Casey Newton, Thomas Baekdal, Simon Owens, Anne Helen Petersen and Josh Sternberg as they talk about the realities of what it takes to go it alone with reader revenue as a journalist.

Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson

The winner of the 2020 Publisher Podcast Awards Science and Medical category was the Nature Podcast from Springer Nature. Podcast host Benjamin Thomson says put storytelling at the heart of your podcast. Journalists best support commercial objectives by making really interesting podcasts and if you find one story dominating your podcast regularly, consider a dedicated spin off.

Platformer founder Casey Newton on going solo with a paid newsletter covering the tech giants

This week, we hear from Casey Newton, founder of Platformer. He was previously The Verge's long-time Silicon Valley editor, where his newsletter The Interface grew to 20,000 subscribers. Now, he's gone solo with his own Substack newsletter Platformer. He talks to us about what made him decide to take the plunge, how his first week at his new newsletter Platformer has gone, and what a Platformer podcast model would look like. He also discusses where he sees platform regulation ending up after more than a decade of covering the tech giants, and shares the first steps he would take to fix them if he was put in charge. In the news roundup the team discusses whether coronavirus will have a long-lasting impact on trust in journalism. We also discuss the sale of Quartz, Stylist's move away from being a free magazine in favour of distribution through Ocado, and how one Arkansas title reduced churn to 1%. Pod save the Queen.

Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein

The winner of the 2020 Publisher Podcast Awards Sports category was The Spin from the Guardian. Podcast producer Geoff Gein says editing is an essential part of the podcasting process, don’t underestimate how much time it takes. And although podcasting is not rocket science, get expert advice to help you build out infrastructure and fix formats quickly.

The Week Junior Editor in Chief Anna Bassi on why a print magazine for kids is growing strongly

This week, we hear from Anna Bassi, Editor in Chief of The Week Junior. They’ve had a milestone couple of months, recently releasing their 250th issue and increasing circulation during lockdown by 22% year on year. She talks about why a print magazine for children is doing so well in 2020, how they approach really difficult topics like protests and pandemics, and how their podcast is doing a year on. In the news roundup we take a look at the recent launches from Future plc, Reuters, Bloomberg and more, before rattling through the news in brief. Get well soon, Donny!

Lessons from award-winning publisher podcasts: Olive magazine’s Janine Ratcliffe

The winner of the 2020 Publisher Podcast Awards Lifestyle category was the Olive Magazine Podcast from Immediate Media. Deputy Editor and podcast host Janine Ratcliffe says your podcast doesn’t need to be super slick, but it does need to be a pleasant listening experience, care about commercial content every bit as much as you care about your regular episodes and the best publisher podcasts develop a life of their own.

Director of Cognitive Publishing Roy Rowlands on going all-digital with B2B magazines

This week we hear from Director of Cognitive Publishing Roy Rowlands on what it’s like to be in a family publishing business with a trillion-pound audience, going all-digital with their B2B titles, and the benefits of being in Manchester. He also outlines how they've adapted in lockdown, including the reasons behind their decision not to go virtual with events. In the news roundup the team examines why so many journalists are leaving to form their own newsletter-based businesses, ask whether the rumoured changes to British broadcasting's top brass are good for the country, and discuss the latest developments in the TikTok trade war. Bonus discussion: is Media Voices a tiny enough business to be called 'cute'?

Lessons from award-winning publisher podcasts: History Extra’s Dave Musgrove

The winner of the 2020 Publisher Podcast Awards Specialist podcast category was History Extra from the BBC’s History Magazine, published by Immediate Media. Publisher and podcast host Dave Musgrove says publishers new to podcasting should choose a format that they will be able to deliver on a regular basis. The key to success is to commit and give a podcast the time to grow and find its unique voice.

Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business

This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talked about what drove her to found the site, why they decided to launch memberships ahead of the curve in 2016, and the impact of their recent HuffPost takeover. She also outlines how their Future News Funding will help them better serve and grow their audience outside London. In the news roundup, the team goes deep into Trump v. TikTok and its implications for publishers, looks at what good news means for The Telegraph around subscriptions, and discusses the BBC failing to close its gender pay gap. A slip of the tongue leads 'directors' to become 'dictators'.

Lessons from award-winning publisher podcasts: The Atlantic’s Katherine Wells

The winner of the 2020 Publisher Podcast Awards Technology category and our Publisher Podcast of the Year 2020 was Crazy/Genius from The Atlantic. Executive producer Katherine Wells says talk to writers and editors for new podcast ideas and train your writers to be talkers. Remember your listeners aren’t necessarily your readers, make your brand values clear and consistent.

MEL magazine Editor in Chief Josh Schollmeyer on changing the conversation around men's magazines

This episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed to change and the branded media business model that is at the heart of MEL’s success. In the news roundup, we discuss growth and success at The Atlantic, The Athletic, El Pais and Future plc, and come away hopeful for once.

Lessons from award-winning publisher podcasts: Digiday Podcast's Brian Morrissey

The winner of the 2020 Publisher Podcast Awards B2B category was the Digiday Podcast. Digiday President, editor-in-chief and podcast host Brian Morrissey says build your podcast around what you do best, but be adaptable. Be clear on the job your podcast does for your business; think of it as a feature of your brand, not as a separate product.

Media Voices Special: 6 things you missed over summer 2020

In this first episode back following an... eventful summer for media, the team discusses six topics you might have missed over the past month: • Facebook goes to war with Australian publishers • Amid many magazine closures, some green shoots emerge • Vulture attempts to create a vertical around podcast criticism • Which global megacorp deserves your support, Apple or Epic? • Vogue business and the unstoppable rise of reader revenue plays (at least until they stop working) • Ecommerce booms - but can publishers take advantage of it? Guest starring the planes that flew an inch over Chris' flat.

Lessons from award-winning publisher podcasts: Pilot TV Podcast’s Terri White

The winner of the 2020 Publisher Podcast Awards Entertainment category was the Pilot TV Podcast from Bauer Media. Editor-in-chief Terri White says podcasts are integral to a publishing brand and need a clear, easy to understand proposition. But, don’t be scared to evolve and don’t forget the long term goal of making money.