A weekly podcast and newsletter profiling the people and products powering publishing.
Episodes
Monday Mar 20, 2023
Monday Mar 20, 2023
This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
Monday Mar 13, 2023
Monday Mar 13, 2023
On this week's episode we hear from Max Tani, media reporter at news startup Semafor. He tells us how he came to Semafor; the Venn diagram between media, politics, Hollywood and pretty much everything else in life; about Semafor’s attempts to balance out news and opinion; and whether covering the White House was anything like The West Wing.
In the news roundup the team looks at a bad week for broadcasters, from the BBC's war against Gary Lineker, through Fox News' risible defence in the Dominion lawsuit, to GB News' £31m loss in its first operating year.
Here's to the next 250 episodes!
Monday Mar 06, 2023
Monday Mar 06, 2023
TIME was 100 last week, and we took the chance to speak to its Editor In Chief and CEO Edward Felsenthal about how the publication made it to its centenary. He tells us about the tradition of innovation at TIME, building trust with global audiences, and how legacy is not a bad word in magazines.
In the news roundup the team discusses the fallout from The Telegraph publishing former health secretary Matt Hancock's WhatsApp messages, despite journalist Isabel Oakeshott having broken an NDA to do so. We ask what that does for trust in the media, where the responsibility for putting everything in context lies, and if this is an Alien vs. Predator situation for those of us in the middle of the row.
Monday Feb 27, 2023
Monday Feb 27, 2023
This week we hear from Bonnie Kintzer, CEO of Trusted Media Brands - which includes brands like FailArmy, Family Handyman, and Reader’s Digest. She tells us about the opportunities she saw to turn around the company when it was facing bankruptcy in 2013, how the business has weathered some of the storms of the past decade, and why she thinks it’s vital to focus on where the audiences are regardless of platform algorithms. She also explains why a 're-start-up' mentality helped TMB get ahead.
In the news roundup the team debates why it's so difficult to find common ground on discussions of platforms paying publishers directly, and asks if Google not serving news to Canadian consumers will shift the dial on those arguments. Did you know Elon Musk has a Brummie accent?
Monday Feb 20, 2023
Monday Feb 20, 2023
On this week's episode we hear from Janice Min, co-owner and CEO of The Ankler, a newsletter-first media brand covering Hollywood and the world of entertainment. She tells us how The Ankler’s revenue streams have evolved over the last twelve months, the potential she sees in lean, newsletter-first businesses, and what lessons she’s applying from her time at big-name legacy publications like the Hollywood Reporter.
In the news roundup we avoid AI entirely and do a Media Voices 101 episode, going through a wishlist for what we want to see from media companies in the next year. Please look out for our new 'Humanity is pathetic: How do we monetise them?" tshirts in the near future.
Monday Feb 13, 2023
Monday Feb 13, 2023
On this week's episode, we hear from Sarah Ebner, Executive Editor and Head of Newsletters at the Financial Times. She tells us about her role leading the newsletter team at the FT, and the value of newsletters in subscriber acquisition and retention but also as paid products in their own right.
In the news roundup we take a thorough look at what the integration of ChatGPT and Bard into search results means for news and magazine publishers. In the news in brief, the Mastodon Bump has levelled out, DC Thomson announces 300 job cuts, and we ask why subscription revenue is outperforming expectations.
Welcome to your first episode of Med.A.I Voices.
Monday Feb 06, 2023
Monday Feb 06, 2023
This week we hear from Andrew Ramsammy, Chief Operating Officer of Word in Black. The publication was founded in the aftermath of the murder of George Floyd, and brings together 10 of the nation's leading Black publishers in a news collaborative. He discusses how the collaborative came together, how they've tripled revenue since launching, and other areas of opportunity for publishers to come together.
In the non-news roundup, the team examines whether publishers should worry about password sharing. We also look at whether podcasts are still a good bet for advertisers (yes), whether AI is being overhyped (also yes), and how LadBible became the biggest English-language publisher on TikTok (good at it).
Peter shares his Netflix username.
Monday Jan 30, 2023
Monday Jan 30, 2023
This week we hear from Gaby Huddart, Group Editorial Director at Hearst UK and Editor in Chief of Good Housekeeping. We talk about celebrating the brand’s centenary last year with their first multi-day live event, what a Good Housekeeping reader looks like today, and why it’s so important for the title to be future-facing. She also discusses how readers' attitudes to their homes have changed over the pandemic, and the role the Good Housekeeping Institute plays in building trust.
In the news round-up the team examines some of BuzzFeed's moves from the past week - including striking a partnership with Meta and embracing our new AI overlords. For the news in brief, we discuss the FT burning out trying to run a Mastodon server, the US government's latest moves in the war on Google hegemony, and the apparent dwindling of interest in the super-rich for funding newspapers and magazines.
While Esther took a brief phone call, Peter and I sang Georgy Girl by The Seekers, but I had to cut it from the episode.
Monday Jan 23, 2023
Monday Jan 23, 2023
On this week's episode, Dexerto CEO Josh Nino tells us about how the esports-focused publication went about carving a foothold in a competitive market that is often unfriendly to newcomers. He also talks about where a publication like Dexerto looks to grow revenue and audience - and whether those opportunities are universal for all digital publications - and what he thinks is the future of sports and esports-related communities online.
In the news roundup, human journalists are relegated to apologising for AI journalists' mistakes; Musk's Twitter bounces along the bottom; Future goes US-first; and Axios Pro reports a 100% retention rate.
Head over to grubstreetjournal.com for updates on Peter's new magazine!
Monday Jan 16, 2023
Monday Jan 16, 2023
On this week's episode of Media Voices Richard Reeves, CEO of the Association of Online Publishers (AOP) here in the UK, talks to us about the issues and roadblocks surrounding diversity and inclusion efforts in media. He discussed initiatives publishers are using to improve DE&I, problems of retention, and how ageism impacts women particularly.
In the news round-up, the team takes a look at the Reuters Institute's latest Journalism, Media and Technology Trends and Predictions report, created after it surveyed 300+ media executives from around the world. We talk about where the smart money lies, which tech trends are non-starters, and ask to what extent AI is changing the landscape of journalism.
Monday Dec 05, 2022
Monday Dec 05, 2022
This special episode of Media Voices features the audio of our launch presentation for the Media Moments 2022 report. Chris, Peter and Esther each outline which media moment of the year they found interesting, from the revolution in local news to audio advertising's rapid growth and the professionalisation of newsletters.
The team are then joined by BuzzFeed’s Caroline Fenner, AdWeek’s Stephen Lepitak and Poool’s Ludivine Paquet to discuss what they’ve identified as the biggest shifts this year and how publishers can prepare for what is likely to be another challenging twelve months ahead.
Media Moments 2022 is free to download and can be accessed here.
Media Moments 2022 is sponsored by Poool, the all-in-one Membership and Subscription Suite for digital publishers to convert, manage and retain their members and subscribers.
Monday Nov 28, 2022
Monday Nov 28, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ve published ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts and newsletters to advertising, subscriptions, trust and more. Our tenth and final episode looks at how climate coverage is coming to the forefront of publisher strategies, and how journalists are evolving the way they communicate climate issues with their audiences.
Climate journalism is becoming an increasingly valuable part of a media company's portfolio. This speaks both to the growing concern and interest the public have in climate change, and also the willingness of advertisers to support reporting and initiatives. Despite that, 2022 has seen many of the big developments around climate journalism come from cross-industry organisations and collectives rather than solo newspapers.
The biggest change has been the recognition that climate needs to be something that is covered by every department, not just by a single reporter or section. It now affects our daily lives in a very real way, and is something that should be brought into business, fashion, politics and more.
We've seen a number of fellowships launched in previous years bearing fruit. One common point is that reporters covering climate change often share similar frustrations, wherever they are based. From editors that cling on to climate denialism or delayism to the inability to effect change in the face of lobbying efforts, it speaks to the global nature of not just climate change as a phenomenon, but of the shared challenges that come with having to report on it.
Joining us on the final episode of this season is Meera Selva, CEO of Internews Europe; a global non-profit that supports journalists and media organisations worldwide. Last year, she designed and launched the Oxford Climate Journalism Network with Wolfgang Blau and the Reuters Institute to work with newsrooms worldwide to structurally change how climate is covered.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Monday Nov 21, 2022
Monday Nov 21, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts and newsletters to advertising, subscriptions, trust and more. Our ninth episode looks at how the bubble has burst around many of the emerging technologies that had previously excited the industry, and where publishers are looking now for innovation.
The 'crypto winter' has set back many of the projects we saw begin in last year's exploration of emerging technology. The crash began early in 2022 due to rising interest rates and macroeconomic factors, and as even supposedly 'stable' cryptocurrencies hit problems, confidence in the market plummeted. This in turn hit the NFT market, with trading volumes collapsing 97% in September from a peak in January 2022.
Although many publishers aren't forthcoming with less positive updates about NFT and Web3 projects, the closure of CNN's Vault by CNN - a marketplace selling collectible NFT 'moments' tied to major news events - is likely a good indicator of how others are faring. Crucially, this has raised issues of trust with audiences who believed NFT projects from publishers to be a safer bet than those touted by so-called 'crypto bros'.
Facebook's all-in bet on the metaverse certainly put AR and VR experiences at the top of the agenda for brands this year. Publishers have rightly been much more cautious, waiting to see a solid commercial proposition before jumping in. But some have taken the opportunity to experiment early, from Vogue's Business and Yahoo Metaverse Experience to B2B magazines like Management Today. However, user numbers for even the most well-known metaverse platforms are still far below what is needed to justify longer-term plans.
It's not all doom and gloom for emerging technology though. AI imagery and video has taken great leaps forward this year, with projects like Dall-E showing early promise to transform visual content creation. This tech may not be as sexy as the metaverse and Web3, but is more likely to make a tangible difference to how publishers work in the next few years.
Our guest expert this week is Simon Owens. Simon is a media industry journalist who edits an industry newsletter that covers everything from the Creator Economy to traditional media. He also hosts The Business of Content, a podcast about how publishers create, distribute, and monetise digital content.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Monday Nov 14, 2022
Monday Nov 14, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts and newsletters to advertising, subscriptions, emerging technology and more. Our eighth episode looks at the major social media platforms, and how their relationship with publishers has fared after yet another tumultuous year.
The story which has dominated much of the latter half of the year has been Musk's botched takeover of Twitter. Following months of will-he-won't-he, the billionaire finally completed the $44 billion purchase of the platform in late October. Since then, he has unleashed an unprecedented amount of chaos at Twitter HQ, from mass layoffs to badly thought-through verification plans. Publishers who are reliant on Twitter - or other products like their newsletter platform Revue - are now having to face the very real prospect of there being no Twitter left by the end of 2022.
Twitter aren't the only ones to be struggling with layoffs and mismanagement this year. Meta - the umbrella company for Facebook and Instagram - suffered the biggest one-day loss in history for a US company in February, wiping $230 billion off the value of the company. In a number of firsts, Facebook reported a drop in daily user numbers, and their first-ever drop in revenue in July. By the end of October, Meta's shares had tumbled 24% to their lowest level in nearly four years following a 'train wreck' earnings report. Its bet that the metaverse will be the future is proving costly; Meta lost $9.4 billion on its metaverse unit Reality Labs, and expects to have significantly wider operating losses next year.
Meta's rocky relationship with publishers is categorically over. As well as ending support for Instant Articles and pulling its new newsletter platform Bulletin, the company began telling news partners in the US that they no longer had plans to pay publishers for their content to run on the News Tab. Legislation looks unlikely to force any further movement on this. In response to Canada saying it would introduce an Australia-style bill to force payments to publishers, Facebook said it would simply block news content on the platform.
But as some platforms fall, others rise to take their place. TikTok has cemented its spot as the biggest platform for young people, and is expected to reach 1.8 billion users by the end of 2022. But it has yet to make any serious attempts to grapple with misinformation or data concerns that are frequently raised. Nonetheless, a growing number of publishers are exploring the platform as a way to connect with younger audiences.
This week we're joined by social media consultant and industry analyst Matt Navarra. Matt has over 15 years' experience in the industry, and also has first-hand knowledge of the publisher perspective, having been Director of Social Media for The Next Web. He runs the Geekout group and newsletter for social media professionals.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Monday Nov 07, 2022
Monday Nov 07, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts and newsletters to advertising, subscriptions, emerging technology and more. Our seventh episode looks at trust in the media, the growth of news fatigue and avoidance, and the opportunities and dangers in the future, from AI to platforms.
The year didn’t get off to a good start. The results of the latest Edelman trust survey showed that almost seven in 10 people worry that they are being lied to by journalists. Edelman’s Annual Trust Barometer for 2022 also found that trust in media had once again fallen across the world, with concern over fake news at an all-time high.
The release of Reuters’ Digital News Report 2022 in June only served to highlight how severe an issue this has become over the past five years. Its headline findings were that news fatigue and consequently avoidance were at an all-time high, with almost half of British people actively avoiding reading the news. This is feeding into a general distrust of news and the media, with just 1 in 4 people in the US trusting the news.
Is this a problem of publishers’ own making? Recent analysis published in PLoS ONE charted how negative headlines have grown over the past two decades. Emotionally-arousing and anger-inducing headlines attract more clicks and attention than positive and neutral headlines, creating a perverse incentive for news media to spread gloomy content.
So how can we break this cycle of negativity and declining trust? Will transparency in reporting help bring round reluctant or sceptical readers, or do we need to do more? Joining us this week to discuss the year in trust is Martha Williams, CEO of World Newsmedia Network.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Wednesday Nov 02, 2022
Wednesday Nov 02, 2022
With just days to go until the US midterms, there has never been so much at stake in terms of misinformation and polarisation. We can all think of examples of the consequences of some of those issues, which are playing out around us in real-time. The Reuters team have been hard at work producing election data, maps, infographics and more to help publishers cover the midterms accurately.
This episode Chris Sutcliffe is joined by Reuters News Agency's Politics Editor Scott Malone, Digital Verification Editor Stephanie Burnett and Director of Emerging Products and Special Events Rob Schack. They discuss how data and trends can help cut through some of the noise, how this work will feed into future elections and other reporting, and ultimately, how it affects the trust audiences have in the news they consume.
This Conversations episode is sponsored by Reuters. With unmatched coverage in over 16 languages, and reaching billions of people worldwide every day, Reuters provides trusted intelligence that powers humans and machines to make smart decisions. Founded in 1851, Reuters has remained true to the Trust Principles of independence, integrity and freedom from bias, working relentlessly to bring news from the source and from every corner of the world.
Monday Oct 31, 2022
Monday Oct 31, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our sixth episode looks at the world of podcasting, from how publishers are refocusing strategies on engaging superfans to the growing popularity of video podcasts.
Many publishers were enticed into podcasting by the promise of high listener numbers and the opportunity to grow their audience outside of the usual channels. While the latter proved true, the year has proved to be something of a reality check for those seeking millions of avid listeners and subsequent ad revenue riches.
That's no bad thing. What it has led to is a realisation that podcasts are best used to serve the superfans. Monetisation and growth strategies have evolved to match these new aims, whether that be high-value sponsorship packages for small B2B podcasts, or shows used as a member-only benefit.
Another surprising trend this year has been the rise in popularity of podcast consumption via YouTube. From simple audio exports with just a logo on to full studio filming of podcasts being recorded, the platform is used by 58% of people in the US to consume podcasts. This has put pressure on publishers to look at video options for their shows, which can be a complex and potentially costly endeavour.
Although the podcast format is an old one, there is still room for change and improvement, most notably in discovery. Despite the best efforts of the big platforms like Spotify and Apple, and smaller apps like GoodPods, it is still difficult for listeners to connect with shows that they might potentially enjoy. This is an area still ripe for innovation over the next few years.
To discuss 2022's biggest podcast trends we're joined this week by Naomi Mellor, producer and host of multiple podcasts including Smashing The Ceiling, and founder of The Skylark Collective and the International Women’s Podcast Awards.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Monday Oct 24, 2022
Monday Oct 24, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our fifth episode explores the year in newsletter trends, from worldwide readership to how creators are driving publisher strategies.
One of the oldest digital delivery systems of all has continued to dominate industry headlines in 2022 as publishers rethink the way they work with email newsletters. Email-first news publishers have continued to go from strength to strength, with Axios and Industry Dive both acquired this year for significant sums. As overwhelm and news avoidance has grown, email newsletters have been seen as a solution to the firehose of content available online, as Reuters noted in this year's Digital News Report.
The trend of journalists leaving outlets to go solo has definitely peaked, with fewer making the move than anticipated. Stability, and the realities of making a living from just a newsletter have stemmed the tide of people taking it from a side hustle to a career. But publishers have responded by finding ways to support talented staff, with Forbes and The Atlantic both having made notable efforts to bring on board dedicated newsletter writers.
That's not to say it's been all plain sailing. Facebook (Meta) has binned Bulletin - its Substack competitor - after just over a year. The industry has also been struggling with Apple's Mail Privacy Protection Update, which has made measuring email open rates particularly challenging. This in turn is forcing innovation, and we're likely to see a substantial evolution of both metrics and email advertising over the coming years as publishers seek to bring the premium ad experiences of their sites and apps to their newsletters.
Overall, there seems to be an acknowledgement that newsletters have been a long-underserved medium that can actually be incredibly effective for publishers. As the hype has faded, there's a 'more realistic attitude' in place about the format and the business that can be built around it.
Joining us this episode to discuss the biggest newsletter trends of 2022 is Mark Stenberg, Senior Media Reporter at AdWeek in New York. He's reported on some of the biggest newsletter-related media stories of the year, and also has his own newsletter Medialyte.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Monday Oct 17, 2022
Monday Oct 17, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our fourth episode looks at how publishers with subscription and membership schemes are handling increasing pressure on consumer budgets, and subscription trends going into 2023 and beyond.
There has been a great deal of talk this year about reaching 'peak subscription'. Subscriber numbers at Netflix, Amazon and Disney+ fell in the first quarter of 2022 as increasing economic pressures forced difficult choices on households. Publishers are beginning to see the effects of this too. The International News Media Association's Subscription Benchmarking Service of 125 international news brands has noticed a recent spike in subscription cancellations, with the past few quarters seeing cancellations go up 34% compared to Q1 of 2021.
However, the year has not been all doom and gloom for those with reader revenue streams. The Times signed up an average of 1,000 new digital subscribers every day over the first two weeks of Russia's attack on Ukraine, demonstrating the demand is still strong for authoritative news and analysis. Similarly, members of the AOP have collectively reported 14.9% growth in subscriptions revenue this year.
Crucially, the pressure is helping publishers innovate. Some are looking to mixed revenue models, using registration data to both better convert readers as well as serve more valuable ads. Others are looking to more inclusive schemes to build relationships with those who aren't ready or willing to pay for a subscription.
If the past two years has seen a rush to subscriptions, 2022 has seen the start of a shake-out, but one which we are confident the best publishers will emerge from with stronger, more resilient strategies. To discuss this year's subscription trends, we're joined by Anthony Ribeiro, Audience Conversion Consultant at Poool. He has a strong background in outbound acquisition, content marketing and SEO for both brands and media companies.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
Monday Oct 10, 2022
Monday Oct 10, 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our third episode explores how the local news market has evolved over the past 12 months, from start-ups showing early signs of sustainability, to the struggles of more established publishers.
After decades of managed decline, the past few years has seen a sea of local news start-ups rising to fill the gaps left by the once-dominant legacy publishers. In the US, publishers like Axios and 6AM City are using lean, MVP models to launch local news outlets with just a few reporters and a newsletter. Many others are using increasingly-available digital tools to set up websites, podcasts, membership schemes and newsletters to support a local news operation with minimal investment.
In Europe, established news organisations are launching new online local services, hiring journalists to fill the gaps in their own 'news deserts'. In the UK, start-ups like The Manchester Mill have established a blueprint that works for them and are expanding into other areas, without needing tens of thousands of subscribers. Meanwhile in Finland, 39% of those who pay for news say they are paying for regional or local news online - higher than in many other markets.
However, that doesn't mean the route to becoming a sustainable local news organisation is straightforward. To discuss the state of local news, we're joined this episode by Chris Jansen, Head of Local News, Global Partnerships at Google. Chris started his career in local radio news, and learned some lessons early on about how hard it is to do original reporting on a local level, especially for small businesses. Now, he leads the Google News Initiative's local news efforts, helping publishers with best practices and business tools to succeed in the digital world.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.