A weekly podcast and newsletter profiling the people and products powering publishing.
Episodes
13 hours ago
13 hours ago
On this week’s episode of The Publisher Podcast by Media Voices, we hear from Kat Craddock Editor-in-Chief, CEO and owner of Saveur magazine, a 30-year old publishing brand that returned to print this year after a 4 year hiatus.
Kat’s announcement that Saveur would be returning to print, is one of the best, most honest explanations I’ve seen of how print publishing has changed. She explains to readers that the magazine will cost more than it used to, frequency will drop to twice a year and supermarket distribution would be swapped out for sales direct-to-readers through Saveur’s own website.
This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform.
See how companies like yours are turning understanding into action and driving real business growth.
Monday Oct 28, 2024
Monday Oct 28, 2024
On this week’s episode of The Publisher Podcast by Media Voices, we hear from Daniel Smith, Managing Director of the Mark Allen Group’s Agriculture division, which includes brands like Farmers Weekly, Pig World and Poultry Business. His team are behind the Farmers Weekly podcast, which was shortlisted in the Best B2B Podcast category at the Publisher Podcast Awards earlier this year.
Farmers Weekly have been really smart about monetising a niche podcast topic and audience, so we discussed creating a podcast that would fit into a farmer’s lifestyle, where the podcast fits in terms of subscriber acquisition and engagement, and collaborating with sponsors to create a sale-able proposition.
This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform.
See how companies like yours are turning understanding into action and driving real business growth.
Monday Oct 21, 2024
Monday Oct 21, 2024
On this week's episode of The Publisher Podcast by Media Voices, we speak to Brandon Grosvenor, Chief Revenue Officer at Torstar Corporation, home of The Toronto Star. Over the summer, The Toronto Star became one of the first large publishers in North America to announce they were rolling out micropayments. It's a feature audiences frequently request - especially with the rise of paywalls - but for a myriad of reasons, few publishers have experimented with.
Brandon discusses why they decided to try micropayments out alongside their subscription offering, the thinking behind their pricing and day pass strategy, and the challenges of audience growth in Canada. He also explains why he doesn't think micropayments will be a significant revenue stream, but still has an important part to play in a publisher's acquisition strategy.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Monday Oct 14, 2024
Monday Oct 14, 2024
On this week’s episode of Media Voices, we hear from The Knowledge’s founder Jon Connell. The Knowledge is a free-to-read newsletter aimed not at a particular demographic, but at a ‘mindset’.
Connell and team’s aim is to provide an antidote to the outrage engine, instant gratification-baiting nature of social publishing. At the same time they seek to speak to people who are curious and wish to hear from a variety of perspectives; the challenge lies in squaring that circle.
In the episode we also discuss the challenges of monetising newsletters, the growing popularity of the newsletter as a medium, and how legacy news brands are adapting to the rise of this new format.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Monday Oct 07, 2024
Monday Oct 07, 2024
On this week's episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option.
A year on from the launch of Economist Podcasts+, John discusses what drove the decision, some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Monday Sep 30, 2024
Monday Sep 30, 2024
On this week's episode of The Publisher Podcast by Media Voices, we hear from Paul Ostwald, co-founder of Morningcrunch, a German-language media brand aimed at young professionals. Since launching in summer 2023, they've grown to the point that their newsletters now go out to over 50,000 young professionals every morning.
Morningcrunch is ad-funded, and Paul explains how he's working with a German media house to bring in bigger deals. He also talks about how he's taken inspiration from newsletter outfits that have far bigger budgets for A/B testing, why younger people still care about email, and the importance of building trust as a start-up.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Monday Sep 23, 2024
Monday Sep 23, 2024
On this week's episode of The Publisher Podcast by Media Voices, we speak to Eric Ulken, Vice President of Product at The Baltimore Banner. The Baltimore Banner is a nonprofit news organisation launched in 2022 which serves the Baltimore region, and the larger Maryland state.
Eric talks about what makes the Banner's business model unique, why it was so important to get an app up and running early on, what marks success for them with their app audience, and why they're such a valuable tool for engaging premium audiences. He also explores why publishers should be looking to other apps for inspiration beyond just text-based news delivery.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Thursday Sep 19, 2024
Thursday Sep 19, 2024
In the fast-paced world of digital publishing, a robust content management system (CMS) plays a pivotal role in shaping success. It can empower publishers not only to streamline workflows and distribute content effectively, but also to engage with and deliver on consumer needs.
With an intuitive interface, seamless integration with digital channels and robust analytics, the right CMS can become the backbone of modern digital publishing; the wrong one can mean disrupted or inefficient workflows, poor content management and missed opportunities for audience engagement.
This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better.
In this episode we hear from John Rahim, Senior Consultant in Digital Publishing at digital publishing platform provider, Purple. John tells us how a flexible CMS can help today’s publishers tackle current challenges, and why it’s important to adapt platform to customer need.
He also discusses the role a capable CMS can play in making a smooth transition from print- to digital-first.
Purple is a leading digital publishing platform for publishers, providing comprehensive solutions for modern publishing. Based in Berlin/Germany with an experienced team of 60 employees, Purple has been supporting publishers worldwide since 2007. Today, over 600 brands in 10 countries rely on Purple.
The platform consists of three core modules:
- Purple Editorial: Purple Editorial is an AI-powered headless CMS and editorial system that enables highly efficient workflows and reliable content distribution across multiple channels.
- Purple Experience: Purple not only offers an advanced editorial system but also solutions for creating apps and websites. This module allows publishers to deliver a seamless and engaging user experience that is consistent across all digital channels.
- Purple Growth: To maximise reach and audience engagement, Purple provides various audience development features. These help publishers better understand and target their readers, fostering long-term growth.
Purple offers Purple Essentials and Purple Pro, different products tailored to meet the diverse needs of publishers of all sizes. Purple is ideal for multichannel publishing and supports multibrand publishing, allowing publishers to manage multiple brands efficiently through a single platform. With these comprehensive and flexible solutions, Purple is the preferred choice for publishers aiming to succeed in the digital world.
Monday Sep 16, 2024
Monday Sep 16, 2024
On this week's episode of The Publisher Podcast by Media Voices, we hear from Rhiannon J Davies, Founder and Editor at Greater Govanhill, a community magazine and media project. Launched in 2020 in the middle of the pandemic, it now has a website, radio show, award-winning podcast and community newsroom space, as well as doing events, training, workshops and outreach with marginalised communities. Rhiannon also established the Scottish Beacon, which is a collaborative of independent, community-based publications all around Scotland.
Rhiannon goes behind the scenes on the logistics of producing a free bimonthly magazine, from local ad and membership revenue to grants for projects, as well as her dedication to maintaining quality, and the importance of offering a platform for voices not usually heard in the media. She also explains her ambition to support other local publications through collaboration and amplify stories which come out of local communities.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Monday Sep 09, 2024
Monday Sep 09, 2024
On this week's episode - the first of The Publisher Podcast by Media Voices - we speak to Simon Kurs, Commercial Editor at the Evening Standard.
The publisher won Best Commercial Strategy at this year's Publisher Podcast Awards for The Standard's Sustainable Travel campaign with Iberostar, a podcast-led multimedia series exploring how to travel the world without wrecking it.
We discussed the Evening Standard's approach to podcast monetisation, from choosing clients that align with their values to having the podcast at the heart of a 360 degree media campaign. We also explore why publishers are at such an advantage when it comes to podcast campaigns, and why utilising multiple channels can help drive record-breaking podcast performance.
This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
Monday Jul 22, 2024
Monday Jul 22, 2024
Newsletters and podcasts have a lot in common. As well as being low-cost, they can be intimate and personal; perfect for building lasting relationships with readers and listeners.
Neither format is new, but as it becomes increasingly more challenging to reach and engage people online, publishers are seeing the opportunities they offer for more sustainable audience-building. That's one of the reasons we put on a dual-stream Podcast and Newsletter Summit aimed at publishers in London last month.
This special episode in collaboration with journalism.co.uk brings out some of the key lessons and learnings from the Publisher Podcast and Newsletter Summits. There are clips from some of the stage sessions, as well as exclusive interviews with Jon Young, Publisher at Reby Media, Sarah Ebner, Head of Newsletters at the Financial Times, and Rosalind Erskin, host of The Scotsman’s Scran podcast.
Missed the Publisher Podcast and Newsletter Summits? You can access the session videos of each Summit on-demand here.
Thanks to Jacob Granger at Journalism.co.uk for joining us at the Publisher Podcast & Newsletter Summits and putting together this episode with us. Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify.
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
Digital transformation is not a one-and-done process, as anyone who has ever worked in the publishing industry can attest. For Hamburger Morgenpost the digital journey has been made in a series of steps and investments - all with an eye on transforming a once print-centric newspaper business into a digital pioneer. Now, with AI on the horizon, it is set to take another leap into the future of digital publishing by integrating artificial intelligence throughout its newsroom and processes.
In this special Conversations episode we hear from Arist von Harpe, Publisher of Hamburger Morgenpost and Peter Dyllick-Brenzinger Head of Product and Engineering at digital publishing platform provider Purple, about how the venerable newspaper is futureproofing itself and potentially providing a template for other media businesses taking their own first steps along that journey.
Arist and Peter tell us how MoPo went from a daily to a weekly newspaper while also embracing AI and digital technologies to reengineer their entire business model, and become, as Arist explains, "bigger than they are".
Purple is a leading digital publishing platform for publishers, providing comprehensive solutions for modern publishing. Based in Berlin/Germany with an experienced team of 60 employees, Purple has been supporting publishers worldwide since 2007. Today, over 600 brands in 10 countries rely on Purple.
The platform consists of three core modules:
- Purple Editorial: Purple Editorial is an AI-powered headless CMS and editorial system that enables highly efficient workflows and reliable content distribution across multiple channels.
- Purple Experience: Purple not only offers an advanced editorial system but also solutions for creating apps and websites. This module allows publishers to deliver a seamless and engaging user experience that is consistent across all digital channels.
- Purple Growth: To maximise reach and audience engagement, Purple provides various audience development features. These help publishers better understand and target their readers, fostering long-term growth.
Purple offers Purple Essentials and Purple Pro, different products tailored to meet the diverse needs of publishers of all sizes. Purple is ideal for multichannel publishing and supports multibrand publishing, allowing publishers to manage multiple brands efficiently through a single platform. With these comprehensive and flexible solutions, Purple is the preferred choice for publishers aiming to succeed in the digital world.
Wednesday Jul 03, 2024
Wednesday Jul 03, 2024
This summer sees a packed sports calendar with the Euros in Germany and the Olympics and Paralympics in France. Adding these global events to the regular sports schedule amps up the demands on social media teams and it’s hard to imagine how they would cope without the help of automation.
For this special Conversations episode, we’re joined by Symran Cashyap, Vice President of Product at social media and email automation and optimisation specialists Echobox and Jan-Niklas Häuslein, head of social media at SPORT1, one of Germany’s leading free-to-air sports channels.
We discussed the demands of adding worldwide sporting events to already packed sports calendars, improving efficiency and productivity in a time where platforms are shifting to video content, building communities across multiple sports and leagues and of course, the role of AI in planning and testing.
Publishers of all sizes use Echobox to automate, optimize and customize the curation and distribution of their content. Today, over 2000 publishers in 100 countries rely on Echobox's artificial intelligence to increase performance while saving costs on social media, emails and newsletters.
You can download Echobox's latest Publishing Trends Report 2024 here.
Wednesday Jun 05, 2024
Wednesday Jun 05, 2024
Time magazine has called 2024 the ultimate election year, with people going to the polls from India to the UK and America. Rolling election coverage gives publishers the opportunity to keep audiences updated, but also include their opinions in reporting.
This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better.
In this episode, Peter speaks with Naomi Owusu, Co-Founder and CEO at Tickaroo, a leading supplier of news and sports media solutions which enable publishing organisations to engage with their audiences in real-time. We spoke about how live blogging can be used to engage audiences with election coverage, but also how it can be used to bring community voices into regular local reporting.
This Media Briefs episode is sponsored by Tickaroo, a leading supplier of news and sports media solutions. Tickaroo develops software and apps that enable organisations to engage with their audiences in real-time and reach their monetisation goals.
Its live blogging software is used by media houses, event organisers, and professional sports clubs and associations. The live content software combines professional digital storytelling and live reporting, with over 72,000 journalists relying on its digital publishing software, available as a native app and web application.
Learn more about Tickaroo’s media solutions on their website.
Monday May 27, 2024
Monday May 27, 2024
While the podcast is on a break we've been hard at work assembling the industry's best and brightest publishers to share the strategies and learnings behind their successful podcasts and newsletters, from top newsbrands launching paid podcasts to indie newsletters nailing their commercial strategies.
The Publisher Podcast and Newsletter Summit - held on June 12th in London - will focus on sharing expertise and practical discussions that will help shape and refine your podcast and newsletter strategies, and set you up to take advantage of growing opportunities.
The event is suitable for editorial staff with responsibility for newsletters and/or podcasts, dedicated executives or senior managers with a strategic overview. For those who can't join on the day, there's a video-on-demand package available on the ticketing page.
Ahead of the final agenda reveal, Esther, Peter and Chris explain why Media Voices is running a dual-track Summit dedicated to podcasts and newsletters, and pick out which sessions they're most looking forward to.
Monday Apr 29, 2024
Monday Apr 29, 2024
In this bonus episode of Media Voices, we hear from Nicholas Thompson, CEO at The Atlantic. We first had Nicholas as a guest on the podcast back in 2019 when he was WIRED's Editor in Chief, about what he'd learned a year after introducing a paywall to the brand.
Nicholas has since been credited with being a driving force behind The Atlantic's recent return to profitability and subscriber strategy success. So we were keen to invite him back on for a wide-ranging conversation about how he achieved the turnaround, as well as what happened to their paid newsletter scheme, Apple News+, and his thoughts on wider industry trends like AI.
Nicholas spoke about the experiments The Atlantic has run around its paywall strategy over the past few years, transforming the business holistically, and doing less but in much more depth. He also shares his outlook for the rest of 2024 - including the election effect - and how he's setting his next goals for the publication after meeting both the 1 million subscriber and profitability milestones earlier this month.
Find out more here about tickets and the agendas of the Publisher Podcast and Newsletter Summits in London on 12th June.
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Focusing on key digital advertising accounts makes sense for publishers, but there is huge revenue potential in the small and medium sized businesses that publishers once served as a matter of course in their print publications.
This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better.
In this episode, Peter speaks with Christian Scherbel, CEO of Smartico about what opportunities there are for publishers to service small-business accounts online, and restore local digital display advertising revenues.
This Media Briefs episode is sponsored by Smartico, enabling more than 500 publishers worldwide to access the untapped revenue potential in digital display advertising for small and medium sized businesses.
Combining the power of AI with human creativity, Smartico’s Smart Ads Solution builds high-impact ads from existing advertiser content. Using just a URL, print ad or social media post Smartico will create engaging ads including built-in instant landing pages for your advertisers.
Learn more about how Smartico can help grow SMB advertising revenues on their website or email Christian to request a free demo.
Monday Apr 22, 2024
Monday Apr 22, 2024
On this week's episode - the last of the season - we hear from James Cridland, Podnews editor and radio futurologist. Podnews is a daily email newsletter about everything podcasting, and is one of the smartest setups we’ve seen in terms of its supporter structure, monetisation and automations.
James tells us how he’s found the sweet spot between his technical, editorial and audio skills, why classifieds were a surprising success story for him, and the balance between newsletter growth and revenue.
In the news roundup the team discusses the launch of the Guardian's dedicated cooking app Feast, and asks what adjacent apps like cooking or games platforms offer to the parent brand.
Sign up to our daily newsletter to stay in touch until we come back for the next season by heading to voices.media, or check out our Publisher Podcast and Newsletter Summit agenda and tickets at publisherpodcasts.com.
Monday Apr 15, 2024
Monday Apr 15, 2024
On this week's episode Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape. From personal experience he outlines the differences in SEO strategies between subscription and non-subscription publishers, the changes in the SEO landscape over the past decade, and the potential impact of AI on SEO for publishers.
In the news roundup the team discusses the news that Forbes has been using a made for advertising (MFA) subdomain to game the digital advertising ecosystem. Since 2017, Forbes was using tactics that have long been condemned by anyone who cares about quality media - and we discuss the likelihood that they are the only ones. According to a US Association of National Advertisers (ANA) survey conducted last year, MFA sites received 21% of all ad impressions and 15% of digital adspend, despite being widely considered as a low-quality medium for advertising. So, what (if anything) can be done?
Sign up to our daily newsletter and community forum at voices.media.
Monday Apr 08, 2024
Monday Apr 08, 2024
This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...