A weekly podcast and newsletter profiling the people and products powering publishing.
Episodes
Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
For the 95% of publishers who haven't yet adopted AI, identifying a use case they can start with is usually the biggest roadblock. But the tools also need to be available for publishers to be able to support their unique revenue streams.
This is the latest in our Media Briefs series of short, sharp sponsored episodes - just 10 to 15 minutes - with a senior executive from a vendor working with publishers to make their businesses better.
In this episode, Peter speaks with Maanas Mediratta, CEO at Bridged Media, about how and why making AI tools more accessible to publishers will help the whole ecosystem. Much of the AI innovation is being driven by big tech companies and industries like eCommerce, fashion and finance. But publishers have such a diversity of business models, even tools designed for media companies often won't satisfy individual companies' goals and needs.
Note: Media Voices are currently working with Bridged to advance our own goals of driving sign-ups to our daily newsletter, and resurfacing relevant content from our site. You may well see some of our engagement tests over the coming weeks, so if you're interested in trying Bridged for yourself, details are below.
This Media Briefs episode is sponsored by Bridged Media, democratising AI for publishers. Through no-code AI solutions, Bridged lets publishers access the power of machine learning and Gen AI to meet their engagement and revenue objectives.
Publisher-first AI tools detect where the audience is most likely to engage and through a single line of code, introduce action cards that prompt readers to register, subscribe, or read more, helping publishers establish richer relationships.
Learn more about Bridged Media’s no-code AI tools on their website.
Monday Mar 04, 2024
Monday Mar 04, 2024
On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot makes clear it's an integral part of media companies' ability to address, convert and retain audiences.
The Economist has just launched its largest brand campaign since the early 2000s, so Arnot tells us about how the news-focused magazine is seeking to attract younger readers, why she believes long-term brand building is vital in today’s news ecosystem, and the future plans for marketing The Economist.
In the news roundup the Media Voices team discuss the news that a group of 32 European media organizations, including notable names like publishing giant Axel Springer and media heavyweight Schibsted, have jointly filed a Є2.1bn ($2.3 billion) antitrust lawsuit against Alphabet-owned Google. We ask why no adults ever get round the table to discuss a realistic approach to solving these issues before they arise - and whether it will all matter in a few years given the rapid rise of Amazon's ad capabilities.
Monday Feb 26, 2024
Monday Feb 26, 2024
This week we hear from Lauren Kleinman and Lee Joselowitz, co-founders of The Quality Edit. The Quality Edit was founded in 2021 when Lauren, Lee and their co-founder Scott Silver felt there was no digital publisher providing high-quality recommendations around fashion, travel, and beauty products, so they decided to launch their own.
They tell us about a technique they are terming ‘performance publishing’, about how they persevered through the early years, and how the digital publishing ecosystem rewards authenticity.
In the news roundup Chris and Esther discuss the news that the Independent is in talks to take control of BuzzFeed and HuffPost in the UK, ask what the demise of Vice.com means for digital publishing, and ask if scale is well and truly dead.
Sign up to our daily newsletter at voices.media.
Monday Feb 19, 2024
Monday Feb 19, 2024
This week we hear from two of the three editors of The Paper, an intimidatingly-sized Welsh indie magazine. Oliver Gabe and Owen Davies take us through the annual publishing plan, why they launched the title with a live variety show, and what makes the title feel truly distinctive in a saturated marketplace.
In the news roundup Esther, Peter and Chris discuss some items of relatively good media news, before segueing into the bad. We ask whether generalist media titles are one end of a seesaw and bespoke local and specialist titles are the other, and discuss why 'distinctiveness' and 'community' are too often used to paper over cracks in media business models.
Media Voices has a new look! Don't forget you can visit our refreshed and revamped site at voices.media, and sign up to our newsletter and community forum while you're there.
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
As part of a special four-part podcast series, supported by the Google News Initiative, we’ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they’ve evolved company culture and practice, and what tools and trends they’re working with to prepare for the next decade.
What metrics should local news publishers be focusing on, and what new tech is out there to support growing businesses? Our fourth and final episode explores the tools, tech and trends – including AI – which organisations are using or looking to use in the future.
Experts featured in this episode:
- Jayne Savva, Group Features Editor (news), DC Thomson
- Emily Hewett, Head of Audience Development, DC Thomson
- Cheryl Livingstone, Special Projects Editor, DC Thomson
- Doug Smith – Lead architect, Table Stakes
- Pierre France, Co-Founder, Rue89 Strasbourg
- David Floyd, Managing Director, Social Spider
- Jonathan Heawood, Executive Director, Public Interest News Foundation
- Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google
- Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism
This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
As part of a special four-part podcast series, supported by the Google News Initiative, we’ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they’ve evolved company culture and practice, and what tools and trends they’re working with to prepare for the next decade.
To build a sustainable – and successful – publishing business requires staff to be on board with changes, as well as a collaborative environment with good communication. For local news organisations, external relationships with audiences also need work. In this third episode, we speak to some local news organisations about getting company culture to the best possible place.
Experts featured in this episode:
- Doug Smith – Lead architect, Table Stakes
- Cheryl Livingstone, Special Projects Editor, DC Thomson
- Emily Hewett, Head of Audience Development, DC Thomson
- Craig Walker, Editor, Press and Journal and Evening Express, DC Thomson
- David Floyd, Managing Director, Social Spider
- Jayne Savva, Group Features Editor (news), DC Thomson
- Nicola Negrin, Editor in Chief, Il Giornale Di Vicenza, Gruppo Editoriale Athesis
- Pierre France, Co-Founder, Rue89 Strasbourg
- Jonathan Heawood, Executive Director, Public Interest News Foundation
- Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism
- Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google
This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com
Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
As part of a special four-part podcast series, supported by the Google News Initiative, we’ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they’ve evolved company culture and practice, and what tools and trends they’re working with to prepare for the next decade.
In part two, we explore the challenges and opportunities that local news organisations are facing with finding sustainable revenue streams, as well as looking at some specific case studies of publications across Europe to find out what mix they’re using.
Experts featured in this episode:
- Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism
- Nicola Negrin, Editor in Chief, Il Giornale Di Vicenza, Gruppo Editoriale Athesis
- Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google
- Jonathan Heawood, Executive Director, Public Interest News Foundation
- David Floyd, Managing Director, Social Spider
- Pierre France, Co-Founder, Rue89 Strasbourg
- Craig Walker, Editor, Press and Journal and Evening Express, DC Thomson
- Jayne Savva, Group Features Editor (news), DC Thomson
- Doug Smith – Lead architect, Table Stakes
- Emily Hewett, Head of Audience Development, DC Thomson
This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
As part of a special four-part podcast series, supported by the Google News Initiative, we’ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they’ve evolved company culture and practice, and what tools and trends they’re working with to prepare for the next decade.
In this first episode, we look at some of the historical context around the state of local news, shifts in the UK and European markets, and what ‘good’ local news might look like. We also do a deep dive into some of the issues facing the UK local news market, as well as the continuing value of local news to communities.
Experts featured in this episode:
- Doug Smith – Lead architect, Table Stakes
- Pierre France, Co-Founder, Rue89 Strasbourg
- Craig Walker, Editor, Press and Journal and Evening Express, DC Thomson
- Jonathan Heawood, Executive Director, Public Interest News Foundation
- David Floyd, Managing Director, Social Spider
- Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism
- Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google
This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com
Monday Jan 08, 2024
Monday Jan 08, 2024
In the second episode of this two-part series from Mx3 AI, a new pop-up conference we collaborated on with Media Makers Meet, we look at why, how and when publishers are integrating AI into their newsrooms.
AI is not a pie-in-the-sky dream for media companies: it hasn’t been for years. For close to a decade questions about whether AI will replace or empower journalists have been raised at conferences and in newsrooms.
Over the past few years the conversation has changed. It is now no longer a question of ‘if’ AI will be integrated throughout the newsroom, but ‘when’.
In December, Media Voices collaborated with Media Makers Meet on their Mx3 AI conference in London. The speakers – drawn from across the media industry from recruitment to newsroom – confirmed that AI is already suffusing the industry. But where they offered invaluable insight was around ensuring it is used effectively and with consideration for the business goals and employees of publishers.
As the official report from the event notes: “A key theme throughout… was the need for publishers to act immediately and start experimenting with AI, albeit with clear business goals at front of mind.”
This episode is the second of a two-part series from Mx3 AI. The first, looking at opportunities, regulation and risks around AI, can be found below this episode in the feed. There is also a corresponding report from the event, written by Media Makers Meet, available to download here.
Media Voices and Media Makers Meet would like to thank FT Strategies, InsurAds, Labrador CMS, Miso, Sub(x) and Zuora for sponsoring the conference.
Monday Dec 18, 2023
Monday Dec 18, 2023
In this last episode of Media Voices in 2023 we take a big picture look at AI, based off our recent collaboration with Media Makers Meet on their Mx3 AI conference. We hear from experts from Immediate Media, Ipsos, the News Media Association and more, about where they are placing their chips to take advantage of the fastest-moving area of media.
This holistic look at AI in the newsroom has been split into two parts. In this first part we set the scene for AI and its use in publishing, as experts tell us how to prepare for internal and external changes to media businesses. The second part - coming in the new year - is comprised of case studies from publishers already getting their hands dirty with AI tech.
Media Voices and Media Makers Meet would like to thank FT Strategies, InsurAds, Labrador CMS, Miso, Sub(x) and Zuora for sponsoring the conference.
Monday Dec 11, 2023
Monday Dec 11, 2023
On this week's episode of the podcast Elaine dela Cruz, co-founder of DE&I consultancy firm Project 23, tells us about what is creating positive change for diversity and inclusion in the industry. We're also joined by guest co-host Joanna Cummings, Editorial Director of The Grub Street Journal and author of the DE&I chapter of this year's Media Moments report.
Elaine takes us through why she co-founded the organisation, how the DE&I landscape has changed over the past five years, and why 'resilience' is such a dangerous word. We also discuss how the best media companies are measuring the success of their DE&I efforts.
A round-up of publishers' DE&I initiatives and developments will be part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
On this week’s podcast (which is also this week’s edition of The Addition) we hear from author, journalist and broadcaster Charlotte Henry. She creates and runs The Addition newsletter and podcast; an award-winning publication looking at the crossover between media and technology.
Charlotte has written the Broadcast chapter of our upcoming Media Moments 2023 report, so it was only right and proper that we got her on to discuss all the broadcast trends of the past year. It’s been a big old year for TV — both good and bad — so it was great to get an expert in to chat it all over.
We discuss the role of exclusive content, the doldrums of advertising sales across linear broadcasts, the need to differentiate a streaming service from its competitors, and the longer term impact of the Hollywood actors' strike. We also explore how streaming platforms like Disney+ and Netflix are faring a year after introducing ad-supported tiers.
Monday Nov 27, 2023
Monday Nov 27, 2023
This week, to help us dissect the year in trust, we're joined by Dr Amy Ross Arguedas, a Postdoctoral Researcher Fellow at the Reuters Institute for the Study of Journalism. Between 2020 and September 2023, she worked on the Trust in News Project, and she’s currently a part of the team working on the Reuters Institute's annual Digital News Report.
Amy tells us about the work of the Trust in News Project, and how to go about measuring trust in a way which is useful. She explains how trust is affected by political divisions and whether the impact of publisher mistakes is long-lasting, as well as the opportunities for more traditional sources to engage younger people.
We also explore the potential impacts of AI on trust; how transparent should publishers be with their use of it, as well as the risks and opportunities AI presents for the fight against misinformation.
Trust, disinformation and how publishers have responded this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
What’s top of mind for today’s news leaders? Evolving at pace, finding your USP - but not burning out in the process.
Last week, we were at the Newsrewired conference in London for a day of panels and workshops about the future of digital publishing. In a world of increasing possibilities and pressures, the central question of the day was this: how can we be selective and effective at innovating?
How do you get readers to pay for news? Will AI take our jobs? Where are the new business model opportunities? These questions and more were pored over.
In this special collaborative episode with our friends at Journalism.co.uk, we take a look at the key themes across the day, plus some backstage interviews with; independent media consultant Isabelle Roughol, media strategy expert Lucy Kueng, The News Movement managing editor Jonathan Paterson, post-doctoral researcher Dr Bartosz Wilczek and Explainable director Kevin Donnellan.
Thanks to Jacob Granger and Marcela Kunova at Journalism.co.uk for inviting us to be a part of Newsrewired. Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
Monday Nov 13, 2023
Monday Nov 13, 2023
This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.
Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.
Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
No, Apple doesn’t share customer data directly. But there are some clear pathways for publishers to leverage and drive first-party data capture in the app.
In a change from our regular weekly shows and our Conversations panel discussions, this is a short, sharp sponsored episode – just 10 minutes – with a senior executive from a vendor working with publishers to make their businesses better.
This episode Peter speaks with with Kieran Delaney, CEO at Apple News specialists FlatPlan, about how publishers can make the most of the platform. Despite its rigid policies on sharing consumer data, there are ways publishers can funnel readers to their own properties to capture data there. Kieran also explains why Apple News is worth investing time into compared to social media, and how to get started.
This Media Briefs episode is sponsored by FlatPlan. More than 145 million people read 5 billion articles on Apple News every month and FlatPlan empowers publishers to reach this huge audience in beautifully branded publications, on optimised articles built to maximise growth on the platform.
With clients ranging from Bauer Media to ITV, FlatPlan handles all the heavy lifting including delivery, reporting and optimisation. Reduce months of development work to a no-code solution that works with any CMS and maximize the effectiveness of your content with tools built to scale audience growth quickly.
Learn more about FlatPlan on their website, or book a demo.
Monday Nov 06, 2023
Monday Nov 06, 2023
On this week’s episode of the podcast we take a deep dive into the subscription trends of the past year. To get insight from someone who’s had experience in subscription management, we spoke to Zamir Walimohamed, Head of Digital, Marketing & Subscriptions at Motor Sport Magazine. Zamir has been playing a pivotal role in driving Motor Sport Magazine's digital expansion and marketing initiatives for 12 years now, during which time he’s seen trends come, go, and stay.
Zamir tells us about how the magazine has managed bringing print subscribers into its digital ecosystem, and why a growing propensity to pay for digital subscriptions is benefitting magazines across the industry. He also discusses the extent to which off-the-shelf subscription management tools are fit for purpose, and where the smart money is being spent on improving retention. Peter and Chris get very excited about Scalextric.
Monday Oct 30, 2023
Monday Oct 30, 2023
In this week's episode we hear from LADbible Group's Operations Lead Jake Strong-Jones on how the group's verticals make best use of social platforms. He works with teams across the business on new launches, distribution strategy and operations, as well as the content strategy and insights on LADbible Group's social platforms.
He takes us through everything from how they go about making discerning use of platforms to find new audiences, how its use of TikTok allows it to reach two-thirds of adults in the UK, and what trends the group is keeping an eye on over the next 12 months.
How publishers have approached social media platforms over the past year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
Monday Oct 23, 2023
Monday Oct 23, 2023
This week we're joined by Daniel Ionescu, founder of The Lincolnite, an independent local news publisher in Lincolnshire. He is also the founder and editor of new local news platform MyLocal, which is setting out to create a sustainable ecosystem where local journalism, communities and businesses can thrive.
Daniel talks us through why he got into local news in 2010 and the opportunity he spotted to make local news much more up-to-date when compared to the digital efforts of local news organisations still tied to the print cycle. He explains how MyLocal came about, and how they anticipated some of the problems publishers are facing today with the decline in social media traffic and challenges around sustainable revenue streams.
We also discuss the importance of building human, direct relationships to build trust in local news titles, whether collaboration between large and small outlets is realistic, and if local news can ever truly be sustainable.
The past 12 months in local news developments will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
Monday Oct 16, 2023
Monday Oct 16, 2023
This week we're joined by Chris Stone, Executive Producer at the New Statesman. Chris is in charge of the podcast and video strategy at the publication, and his experimental approach has seen monthly podcast downloads double, video views reach 8 million a month, and huge growth on their YouTube channel. More recently, he has been leaning into video podcasts on YouTube, figuring out what works for the New Statesman as the platform doubles down on its support for podcasts.
Chris takes us through some of his boldest experiments with podcasts at the New Statesman, from consolidating them into one feed to publishing audio and video versions to YouTube. He also talks about how they're adapting to wider trends in the podcasting market, the potential use cases for AI in podcasts, and whether others will follow in the footsteps of The Economist and move all their podcasts behind a paywall. As economic conditions continue to put publishers under pressure, he gives some advice to publisher podcast teams facing budget cuts.
2023's podcasting trends and their relevance to publishers will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.