Media Voices Podcast

Conversations: How robot journalism is powering the modern newsroom

September 15, 2021

In this special Conversations episode we hear about the past, future and most importantly present of robot journalism. Automated journalism has been around for many years now, delivering value back to the parent newsrooms that use it effectively. AI tools allow newsrooms to tailor the output of the robots to fit their house style, to interview people for inclusion in the created article - and to allow the newsrooms’ human writers to spread their wings. 

In this episode Cecilia Campbell of United Robots helps myth-bust some of the common fallacies about what robot journalism can - and can’t - do. From the integration of video or interactive features to what it allows the newsroom to concentrate on beyond rote data work. To help illustrate what is possible we’re also joined by Ard Boer, Product Manager for Sport at NDC Mediagroep, who tells us how their sports team is making the most of robot journalism.

For more information on United Robots or its work with publishers, you can visit

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