Will Hayward on relaunching a successful solo newsletter

This week on The Publisher Podcast by Media Voices, we're joined by Will Hayward, journalist, author and columnist specialising in Welsh politics. He also writes The Will Hayward Newsletter, which he relaunched in September after running it for nearly a year as one of Reach plc's Substack experiments, where it won Best Politics Newsletter at this year's Publisher Newsletter Awards.

Since going it alone, he's built up more than 3,000 subscribers in just seven weeks, with revenues and subscriber numbers now exceeding its previous iteration. He talks about his journey into covering all things Wales, what he's learned working at the UK's largest regional publisher, and what opportunities he spotted in going solo, even if it meant having to restart his newsletter from scratch.

This season is sponsored by BlueConic, the customer data operating system that makes your data work harder, so you don’t have to. Whether it’s capturing valuable audience insights or activating them with precision, the possibilities are endless with BlueConic’s all-in-one platform.

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